Links are essential to increase web traffic. Though it is an age old SEO practice, its methods keep changing. One needs to understand the importance of building high PR links. We have discussed in details, the major aspects of this vital optimization technique.

Basics of Link Building in SEO

The most basic factor to consider about link building in SEO is to focus on quality. The technique is same as it was two decades back. But the benchmarks are changed. Google now looks on link quality and not just volume part.

You might wonder what exactly high quality backlink means. The quality here refers to the quality of the web page which passes the link juice to your website.

How to Create a Healthy Link

The anatomy of the links will inform you major components. Understanding it, you will know how to create a backlink.

• Anchor Tag
  Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
• Referral place
  The hyperlink referral is the text covered inside between the quotation marks i.e. “href”. In short, the referral place is the URL of the link to which users are directed.

• Anchor text
  Anchor texting is normally keyword rich to attract relevant searches and hence it is critical. Too many anchor texts with same text are not Google friendly. Anchor profile diversification is important.
• Link Tag Closure
  The closure of link tag indicates the end of the link tag. It tells the search engines that the link to another website ends here.

The search engines also consider the external links and above factors on a web page.

The more high-quality backlinks your site has, the more chances of rankings.

Domain Authority and Relevancy

The first step towards link building is to identify website with high domain authority in the same niche as yours. To identify the authoritative website, you can analyse Google page rank and Alexa rank of the website. Reputed media portals also give you solid backlinks. Relevancy of the site pointing a link to your site is important too. Hence, the page ranking game is all about authority sites plus relevancy with your website.

What is Do Follow and No Follow Links ?

With the code of the link, you will understand if it is ado follow or no follow link. Search engines bots do not follow the No Follow links. Such links do not pass the link juice to the linked website. This gives bloggers a liberty of not allowing link-juice to the links they are attributing. However, humans will be able to follow the links but not search engines.

Dofollow links will allow the engines to follow them. This means the back linking is giving benefit to the linked website. In this case, both search engines and humans are able to follow the link.

Types of Link Building in SEO

• Business Listing / Local Citation Links
• High PR Links
• Social Bookmarking Links
• Directory Submission Links
• High DA / Profile Creation Links
• Sub Domain / Web 2.0
• Classified Links
• Image Sharing Links
• Slideshare / Doc Sharing Links
• Video Sharing Links..and more..

Conclusion

Linking building in SEO is important whether you want to focus on traffic or visibility or branding or revenue. To grow your website, you need to be a strong link builder. Keep following iT TechnoZone – One of the top SEO Expert in India for more information on link building SEO techniques.

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SEO strategies today are allotting important focus to social medial signals.  But why do they matter? And to what extent they impact SEO rankings? Likewise, many SEO queries, a solution to this is not a simple yes and no. Let us understand how they affect the ranking of your sites.

Factors that Make Social Media Signals Important for SEO

Social media is indeed a powerful way of communicating today. However, we discuss it from the perspective of SEO. Following are the main reasons for its importance.

Immense Popularity

The foremost reason I see is the immense use of social networks today. The more the tool is popular, the more powerful it is. Social media today is connecting people personally as well business level. With a particular social media, business is able to reach interested users. This indirectly generates interest in your website.

Grow your Audience

Social media is not directly affecting your website rankings. But it is a strong way to promote your content. Posting and popularizing your content across social media get you noticed. The thing is you can generate traffic at a rapid pace. You can post and re-share your contents across social media with different appealing titles.

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Strengthens Link Authority

Link building is a major SEO strategy. Building higher authority for your website helps to gain a higher place in the search engines. To build good link authority, you need links from high authority sites. Social networks today enjoy tremendous popularity and authority. Hence, your links on sites like Google Plus, Twitter, LinkedIn, Facebook, Pinterest, YouTube and Instagram help search engines to know that your site is credible.

Easier to Retain and Bring Back Visitors

If you are a sale-oriented website, your communication with the users is very important. With social media, you can retain and bring back your loyal users instantly. It is super easy to repost and share old contents. You can declare new product launches.

How Social Media Improves Rankings of your Website

Social media Signals has a wonderful relationship with your SEO strategies. The weight-age to be given to the colourful signals is not so clear. But they are indeed powerful.  In fact, it is not necessary that you are quite engaging on all networks. A strong connection to a particular or couple of social networks will also increase user engagement in a remarkable way.

Due to the above reasons, businesses today are finding it difficult to survive without the support of social media promotion. Social signals on your website stand for a number of views, tweets, shares, likes, and pins. This helps search engines to determine the popularity of your brand or site. Search engines today do consider this as good. This indeed impacts SEO rankings of your website positively.

By iT TechnoZone

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This brief write-up and tips for hiring SEO expert will be a good help. What the main criteria you should keep in mind? How would you measure the skills of any SEO? Our tips here will clear your confusions.

How to Choose SEO Agency?

Meet the best ideas about hiring the best software,Website Development , Digital Marketing & SEO Company in India. Once you implement these tips, your choice is going to do wonders for you.

1. Consider Checking Client Portfolio

Online reviews on the websites are not the sole and best way to decide anything. Going for an experienced company is always a better idea. You can measure company’s skill and experience through its clients. Check their past and current clients. If possible, get reviews from the clients for whom the company has worked. This will surely make your decision safe.

2. Get Multiple Considerations

Before you decide on your SEO firm, do consult more than a single one. Never decide on the very first one though it seems good. It is important that you consult at least 3-4 SEO firms. Get their details including price, project duration, client records etc. Carry on a comparative analysis for each of the factors. Most of the SEO service providers offer an initial consultation for free.

3. Communication and Reporting Skills

Check if they possess excellent communication and reporting skills. Owing to the nature of the search engine optimization, regular updates and reporting are essential. A seamless flow of communication is important for every business.

4. Good Analytical Skills

There will be many SEO agencies, who are ready to commit before knowing your business. This is generally not recommended. Make sure the firm is first interested in understanding your business. Any good SEO firm will know and understand your business before saying yes to it. During the initial consultation, try to gather how skillful the firm is in the analysis.

5. SEO Packages and Plans

Affordability is equally important. However, never decide only on the basis of low cost. The cheap price is no excuse to compromise on quality. Every search engine optimization provider will inform you the plan and price. Do compare the prices and other factors of the different providers. Get accurate prices from them to be sure about your investment.

Make sure that the SEO package of your vendor includes all the on page and off page optimization services. The different services cover keyword research, link building, content writing, and submissions. Besides crisp and clear quotation, insist on having a plan in details.

Hiring wrong SEO firm can be damaging to your website. To be on safe side, companies avoid unprofessional and newbies. After above tips, you can do the research and hire the right software,Website Development , Digital Marketing & SEO Company.

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